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Marketing Strategy and Revenue Expansion

API Provider

A financial API provider came to us looking to expand their revenue by gaining more customers.  In the span of a single day we laid out a comprehensive marketing plan as well as a development roadmap that would update their API to modern standards.  We exceeded all expectations and brought them a substantial increase in revenue and profits that fuel the company today and will into the future.

Marketing Strategy

Marketing strategy depends on the position of a company in the marketplace.  The client had some good customers that were willing to be featured, which would bring credibility to the service.  

We launched a campaign to each of those customers asking permission to put logos and case studies on their site.  Most agreed and that created good SEO and credibility for the API client.

This then allowed us to further develop the marketing channels that we identified and convert at a higher percentage.

Development Initiatives

The primary audience for the API was that of developers.  Developers are famously difficult to reach, harder to convert, and are averse to any overt marketing.

Working from experience with previous clients, we identified an opportunity for our client to create better documentation for their API service and to create more client side code for their customers so that they could get started right away. 

This lead to increased adoption and better word of mouth.

Marketing Channels

A total of 9 new marketing and sales channels were identified that allowed the company to focus their efforts and expand their reach

  • Client Plugins and Associated Website Repositories
    • Examples: WordPress, Swift (new at the time), Zapier
  • Web Sales and Shopping Cart Software
  • Integration Companies
  • API Libraries
  • Content Marketing with Video, Blogs, and Whitepapers
  • Linkbuilding
  • API Management Platforms and Marketplaces
  • Influencer Outreach and Consulting
  • Sales Campaings to Fintech Companies

Soon, the company was able to integrate with many other companies across the industry and gain a wide following among the development community.

 

Results

The company was able to double revenue and profits in a year and has become a leader in the marketplace.

With our guidance, they have acquired one of their competitors and rolled those customers into their main offering.

They are on track to modify pricing, have been adding in new products, and are enjoying a healthy business.

We wish them the best.